April 24-25, 2019 – La Crosse, WI

Coverage of the Spring 2019 WIACE on WKBT Lacrosse >

Please contact the conference co-chairs with questions.

200 Harborview Plaza
La Crosse, WI 54601

Room Rates:
Single: $82/night
Doubles: $112/night

Meals are included in your registration.

  • Networking Dinner – Wednesday, April 24
  • Breakfast & Lunch – Thursday, April 25

updated agenda 4.4

Spring 2019 Conference Speakers:

mattjonesKeynote Speaker: Matt Jones
“Human Resources is a Marathon”

Matt Jones is known as the “Eight Continent Marathon Man.” He went from being a three-time cancer conqueror to relearning how to walk, to going through a bone marrow transplant, to completing eight marathons on eight continents. This includes Antarctica and the newly discovered continent of Zealandia. Matt was diagnosed with cancer on September 11, 2002. After spreading to the fluid in his brain doctors did not think he would live. After victoriously conquering cancer, he was told by his doctor, no one has gone through what he did and be alive one year later. Baseball Hall of Famer George Brett said, “Matt is a true champion and his story inspires others to be a true champion.” Olympic Gold Medalist Scott Hamilton said, “Matt Jones has done what anyone would consider impossible. Conqueror. Overcomer. Champion. Superhuman. None of those words do him justice.” Matt is the author of numerous books and travels around the world sharing his inspiring story and message. For more information about Matt please visit his website at http://www.MatthewDJones.com.


gwen and mary jae

Hot Topic: Gwen Achenreiner and Mary Jae Kleckner
“The Impact of Self-Efficacy on Employment Desires and Expectations”

Gwen Achenreiner holds a doctorate in Marketing from the University of Minnesota along with MBA and B.S. degrees. She is an experienced lecturer having taught MBA and undergraduate Marketing courses for over 20 years at the university level for institutions like the University of Minnesota, Bradley University, and the University of Wisconsin-La Crosse, where she now resides with her husband and 3 children. She enjoys teaching face-to-face classes, at the undergraduate level, but is also experienced with graduate level teaching; executive education; and online education. Gwen is actively engaged in research having conducted or supervised well over a hundred applied research studies for small business. Her academic research interests focus on marketing education and topics in consumer behavior, such as branding, children’s marketing, susceptibility to influence and materialism. She has published academic research in journals such as Journal of Consumer Psychology, Marketing Education Review, Journal of Hospitality and Leisure Marketing and Wisconsin Business Voice. Students and colleagues describe Dr. Achenreiner as enthusiastic, well prepared, and passionate about education.

Mary Jae Kleckner is an Assistant Professor of Business Communication for the School of Business and Economics at UW-Stevens Point. For 20 years she has been supporting students’ efforts to develop the organizational, oral, interpersonal, and written communication skills they need to optimize their career opportunities. Her non-academic work experience includes a variety of positions in the publishing and tourism industries.

Will Van Roosenbeek

Hot Topic: Will Van Roosenbeek
“Preferred Gender Pronouns “PGPs””

Will Van Roosenbeek is the Director of the Pride Center at the University of Wisconsin-La Crosse. In July he started his 18th year in this position. In this time, he has witnessed the ever-changing identities of ones’ sexual orientation and gender identity. Will earned his Bachelor of Science degree in Therapeutic Recreation and his Master of Science in College Student Personnel at the University of Wisconsin-La Crosse. Will lives in La Crosse with his partner Tara and their dog Ruby. He serves as a volunteer for the community LGBTQ Center.

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